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The Maclay website has been optimised for search engine results by FireflySEO.
Search engine optimisation is the process of altering the code that a website is written in and optimising for certain keywords which are used by online users to search through an online search engine. These keywords need to be balanced throught the optimised website so that the code that a search engine can read (like this here in plain english) is not outweighed by the HTML, javascript, CSS and other code that search engines cannot read.
Following on from this, keywords must be placed in certain areas throughout the pages, and with a certain 'keyword density' throughout the plain text to be effective.
Apart from this, plain text links into the website must be made from high trust ranked external websites, and 'link funnelling' from internal pages must be done to push up the prominence of well optimised pages so that they appear high up in search results in the major search engines
Server analysis and setup is a very important aspect of search engine optimization , with a separate unique IP address being the best setup for results. This kind of setup requires a dedicated server, which can be used to not only to provide a unique IP address, but which can be used to host a unique nameserver with unique IP address as well.
All of this work takes time and experience to get right, and because the search engine algorithms change on a monthly basis, the optimisation that was done a couple of years ago might not be relevant (or indeed may be doing your website some harm) today. For this reason, it is very important to stay up-to-date with the search engine trends and alter your search engine optimisation accordingly |
